Newsletter December 2007

There’s a paradoxical quality to the thought that a region blessed with the greatest variety of potatoes in the world (over 3,000) is also home to the poorest farmers in Peru. This situation, however, could be about to change now that T’ikapapa, a project designed to promote the local potato industry, has just won the World Challenge 2007 - an annual competition promoting the initiative for businessmen to open themselves and their products to the international markets.

T’ikapapa was a project designed to bridge the gap between the Andean farmers and the world market, promoting their staggering variety of premium goods. The project’s ‘participatory market chain approach’ is now being applied to potato chips and other value-added products. Over 200 families participating in this project will be receiving a US$20,000 grant for funding, opening new horizons and opportunities for them and their region.

Over three thousand varieties of Peruvian potatoes will now enter the world market
through project T’ikapapa.

The three companies were presented with their prizes at a special awards ceremony in The Hague on Tuesday 4 December. The World Challenge 2007 Awards ceremony was shown on BBC World on Saturday 8 and Sunday 9 December.  It was a memorable event and an inspiring accomplishment for Peruvians.

Source: The World Challenge

PAST NEWSLETTERS:

• Newsletter December 2007
• Newsletter November 2007
• Newsletter October 2007
• Newsletter September 2007
• Newsletter August 2007
• Newsletter July 2007
• Newsletter June 2007
• Newsletter May 2007
• Newsletter April 2007
• Newsletter March 2007
• Newsletter February 2007
• Newslette January 2007